Thanks to everyone who participated in the Master’s introduction day yesterday. As promised during the presentation the slides used is now available here.
Hans Jørn Juhl recommended using this example for JMP in his lecture on Conjoint Analysis. It could be found by searching “Optimal Design of the choice experiment” in Google. One can also click here for convenience: Optimal Design of the Choice Experiment – JMP blog The cupertino company was offering customers with a free…
Saturday 15th October: One of my friends presented me with an interesting htm “script” which might be of great use in distributing online survey in special cases, according to him. Background: He is presently conducting quantitative research at CBS and I’m dealing with the similar subject through the class “Research Methods” here at ASB. We…
Hans Jørn Juhl (Professor at the faculty of Business Administration at Aarhus School of Business and Social Sciences) is explaining how to conduct a Conjoint Analysis using SPSS. The example is based on page 709 from “Marketing Research An Applied Approach 3rd Edition” written by Naresh K. Malhotra & David F. Birks. Mr. Juhl demonstrates…
Hans Jørn Juhl (Professor at the faculty of Business Administration at Aarhus School of Business and Social Sciences) is explaining how to conduct a Fractional Factorial Design using JMP v.8. The example is based on exercise 8.31 (Page 357) from “Design and Analysis of Experiments 7th edition” Written by Douglas C. Montgomery. Download the dataset…
Related to earlier post Part I The result was gathered by simply asking people to raise their hands accordingly to what number emerged. The result: 13 15 13 13 From this small trial it seems reasonable to infer that the script works. I thank the class for their participation. Over 250 video podcasts were made…
Procrastinating! While reading on last weeks chapter of Principal Component and Factor Analysis I can’t help myself letting the mind slip as the time grows to the point of zero. Today, a co-worker asked me why I’ve enrolled in BI – where I promptly answered, “Because I love data and what data can do for…
