Thanks to everyone who participated in the Master’s introduction day yesterday. As promised during the presentation the slides used is now available here.
Hans Jørn Juhl (Professor at the faculty of Business Administration at Aarhus School of Business and Social Sciences) is explaining how to conduct a Conjoint Analysis using SPSS. The example is based on page 709 from “Marketing Research An Applied Approach 3rd Edition” written by Naresh K. Malhotra & David F. Birks. Mr. Juhl demonstrates…
Related to earlier post Part I The result was gathered by simply asking people to raise their hands accordingly to what number emerged. The result: 13 15 13 13 From this small trial it seems reasonable to infer that the script works. I thank the class for their participation. Over 250 video podcasts were made…
The survey has now been closed. We deeply appreciate all the respondents contribution. Vi er i færd med at undersøge holdninger til smartphones. I den forbindelse har vi brug for din hjælp til at besvare et spørgeskema om netop din holdning. Det tager højst 2 min. at besvare. Håber du vil hjælpe og på forhånd…
Hans Jørn Juhl recommended using this example for JMP in his lecture on Conjoint Analysis. It could be found by searching “Optimal Design of the choice experiment” in Google. One can also click here for convenience: Optimal Design of the Choice Experiment – JMP blog The cupertino company was offering customers with a free…
Saturday 15th October: One of my friends presented me with an interesting htm “script” which might be of great use in distributing online survey in special cases, according to him. Background: He is presently conducting quantitative research at CBS and I’m dealing with the similar subject through the class “Research Methods” here at ASB. We…
2014-02-27 Our company develops an online tracking system used by e-commerce companies in Scandinavia. The system facilitates decision makers to optimize ROI in regard to marketing banners and messages, which results e-businesses making advantageous decisions and increase their overall profit margins generated by online marketing campaigns. An additional feature to gain value from the tracking…
