Business Intelligence (BI) bridges the gap between modern data science and business applications by transforming data into insights that enable strategic business decision-making. The MSc in Economics and Business Administration – Business Intelligence takes a data-driven approach to solving business problems by focusing on:
- Extracting and analysing information from data to predict behaviour and recognise natural patterns
- Visualising and presenting results to support managerial decision-making.
Data-driven business projects
The BI programme aims to prepare the students to use a variety of state-of-the-art data analytics tools and apply data science to solve the complex and interdisciplinary challenges that businesses face. During the BI programme, the students will work with data-driven business projects such as:
- Recommender systems: Design and build systems that deliver customised recommendations to online shoppers.
- Fraud detection: Use machine learning to detect fraudulent activities in the financial service industry.
- Data-driven business development: Implement intelligence-based decision-making in organisations.
- Visual analytics: Build dashboards and interactive apps that provide actionable insights to managers.
- Data management: Design and manage data structures to facilitate the data flow from sources to reporting and visualisations.
- People analytics: Identify a company’s most valuable employees and suggest actions for retention.
- AI adoption: Help firms adopt AI solutions for optimising customer service operations using chatbots, contact centre automation, etc.
- Customer analytics: Use segmentation and forecasting techniques to predict the inventory that will sell the most in a given outlet in a chain of stores.
- Automated data decisions: Train and deploy advanced deep neural networks for automatically tagging pictures featuring a company’s brand.
Acquired skills and competences
A solid business understanding needs to be combined with hard analytical skills to turn data into business value. The BI programme will give the student the hard analytical skills required to take up managerial and data specialist positions in private and public companies and in consulting firms. The student will be able to work with the planning and implementation of business intelligence solutions. The student will work with the latest methods of machine learning, data mining, and deep learning and learn how to create business value using large and complex (i.e., Big Data) datasets. The student will learn to use data analysis programming languages (such as R, SQL and Python) for data structuring, extraction, pre-processing, modelling, communication, and deployment.
Graduates who complete the Business Intelligence programme acquire analytical skills that are highly demanded by both the public and private sector. BI graduates take up positions in international or Danish companies, public institutions, and consulting firms as BI consultants, business analysts, data scientists, data engineers, or product owners.