Thesis project: Product Recommendations based on Customer Segmentation and Market Basket Analysis in an online environment
2014-02-27 Our company develops an online tracking system used by e-commerce companies in Scandinavia. The system facilitates decision makers to optimize ROI in regard to marketing banners and messages, which results e-businesses making advantageous decisions and increase their overall profit margins generated by online marketing campaigns. An additional feature to gain value from the tracking…