7th December 2011: We had the pleasure of going on our first company visit for the new generation of MSc Business Intelligence students. The event coordinator was Hannah Larsen (Chairman of BIA) and it was located in D60’s very nice HQ in Aarhus. Almost everybody from the new class + one of the “older” students…
News
“Corporate Take Off” tilbud fra Center for Entreprenørskab og Innovation, AU.
Following were distributed to all Student Associations on ASB: Center for Entreprenørskab og Innovation, AU har for tiden to meget spændende tilbud til kandidatstuderende ved Aarhus Universitet, som vi gerne vil bede jer kommunikere i jeres netværk, da disse tilbud er relevante for jeres medlemmer. Corporate Take Off er et forløb for virksomheder og studerende,…
Study Trip Destination 2012: India
November 14: The destination for the BIA Study Trip 2012 has been chosen and the association has now started planning the trip to India. Our main focus will be on Mumbai since many international companies specializing in consultancy & business intelligence have their Indian headquarters in the big city (21 million people). Mumbai is the commercial…
BIA Tutorial Lesson 2 (Conjoint Analysis Example)
Hans Jørn Juhl (Professor at the faculty of Business Administration at Aarhus School of Business and Social Sciences) is explaining how to conduct a Conjoint Analysis using SPSS. The example is based on page 709 from “Marketing Research An Applied Approach 3rd Edition” written by Naresh K. Malhotra & David F. Birks. Mr. Juhl demonstrates…
BIA Tutorial Lesson 1 (Fractional Factorial Design)
Hans Jørn Juhl (Professor at the faculty of Business Administration at Aarhus School of Business and Social Sciences) is explaining how to conduct a Fractional Factorial Design using JMP v.8. The example is based on exercise 8.31 (Page 357) from “Design and Analysis of Experiments 7th edition” Written by Douglas C. Montgomery. Download the dataset…
Optimal Design of the Choice Experiment
Hans Jørn Juhl recommended using this example for JMP in his lecture on Conjoint Analysis. It could be found by searching “Optimal Design of the choice experiment” in Google. One can also click here for convenience: Optimal Design of the Choice Experiment – JMP blog The cupertino company was offering customers with a free…
Hvad er din holdning til Smartphones? (Research Method Project)
The survey has now been closed. We deeply appreciate all the respondents contribution. Vi er i færd med at undersøge holdninger til smartphones. I den forbindelse har vi brug for din hjælp til at besvare et spørgeskema om netop din holdning. Det tager højst 2 min. at besvare. Håber du vil hjælpe og på forhånd…
BIA study Trip meeting
20. October: The first Business Intelligence class from ASB went last spring on a study trip where they visited several different companies in Moscow, Russia and the new class have the intention of doing the same. That is going on a study trip but not necessarily to Moscow, as we have different ideas and ambitions…
Change to the description of advanced market research
We have made a change to the course description because some of the original material is moved to Research Methods. Have a look May 12, 2013 teacher and administrator james szoka shares empirical evidence demonstrating improved learning outcomes in the flipped classroom
Debate: Why did we enroll in BI?
Procrastinating! While reading on last weeks chapter of Principal Component and Factor Analysis I can’t help myself letting the mind slip as the time grows to the point of zero. Today, a co-worker asked me why I’ve enrolled in BI – where I promptly answered, “Because I love data and what data can do for…